Psychology of Underdog Appeal I try to schedule most of my in town breakfast meetings at an independent coffee shop because I’d rather support the little guy and keep more of the money in the community. I figure that Starbucks…
Blog Archives
What’s Your Underdog Brand Story?
Tagged with: About me, about page, about us, Anant Keinan, Branding, Case Story, cinderella story, Jill Avery, journal of consumer research, Juliet Schor, Marketing, Neeru Paharia, Personality and Social Psychology Bulletin, Sales, storybank, success story, underdog, vandello
Posted in Sales, Story
Posted in Sales, Story
All I Really Need to Know I Learned When I Failed
At the Kauffman Foundation’s FastTrac Growth Venture program on Thursday evening, I facilitated a workshop for developing a story-based strategy to brand and grow businesses. The entrepreneurs had a range of backgrounds and experience levels that they shared through…
Tagged with: failure, FastTrac, Growth Venture, Kauffman Foundation, learning, resilience, Story, storybank
Posted in Communication, Leadership, Learning, Story
Posted in Communication, Leadership, Learning, Story
Wanted: Good homes for stories
Imagine that you’ve just witnessed a vivid example of something that’s right about your organization. It could be a case of great teamwork, a client success story or an exciting innovation. What do you do next? Perhaps you retell the…
Tagged with: Branding, Marketing, Sales, storybank, storybanking, storytelling, strategy
Posted in Story
Posted in Story
Subscribe to the Free Newsletter and Claim Your e-book Today!
Aizuchi Playbook: Build Your Brand with Stories!
