Blog Archives

How to Diversify Your B2B Client Case Studies and Avoid Marketing Ruts

I have a relative who likes to tell the same story every time we see her. It’s a good story that makes people laugh, but it seems to be the only one she knows, and she tells it regardless of

Posted in Marketing, Sales Tagged with: , , , ,

What’s Your Underdog Brand Story?

Psychology of Underdog Appeal I try to schedule most of my in town breakfast meetings at an independent coffee shop because I’d rather support the little guy and keep more of the money in the community. I figure that Starbucks

Posted in Sales, Story Tagged with: , , , , , , , , , , , , , , , , ,

All I Really Need to Know I Learned When I Failed

  At the Kauffman Foundation’s FastTrac Growth Venture program on Thursday evening, I facilitated a workshop for developing a story-based strategy to brand and grow businesses. The entrepreneurs had a range of backgrounds and experience levels that they shared through

Posted in Communication, Leadership, Learning, Story Tagged with: , , , , , , ,

Wanted: Good homes for stories

Imagine that you’ve just witnessed a vivid example of something that’s right about your organization.  It could be a case of great teamwork, a client success story or an exciting innovation. What do you do next? Perhaps you retell the

Posted in Story Tagged with: , , , , , ,
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Aizuchi Playbook: Build Your Brand with Stories!