Blog Archives

B2B Case Studies: Beyond “Situation, Action, Result”

Where is the drama? Build a story to make B2B cases studies more engaging.     Don’t be boring! White papers and B2b cases studies traditionally use the abrupt and clunky “Situation, Action, Result” format, as if the steps just

Posted in Marketing, Sales Tagged with: ,

How to Craft B2B Stories That Everyone Someone Will Read.

Guest post by Tim Keelan of StoryQuest Several years ago, a client said to me, “I want you to develop stories so compelling that everyone of our sales people and customers will want to consume them.” I enthusiastically said, with

Posted in Sales, Story Tagged with: , , , , ,

Engaging Stories Top the List of B2B Marketing Ingredients

Engaging and compelling storytelling is seen as the top element of compelling business-to business technology marketing. Key findings: 81% of respondents listed storytelling as the key ingredient of effective marketing content. Case studies and white papers top the list of

Posted in Productivity, Sales, Story Tagged with: , , , , , , ,
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Aizuchi Playbook: Build Your Brand with Stories!