Humans are genetically wired to learn through story. Shouldn’t story be part of your professional communication toolkit?
Seven Story Learning™ helps individuals and organizations to develop their natural story-sharing abilities in order to influence, lead, and sell more effectively. More than ever before, stories remain one of the most potent ways to deeply connect with others. Research and life experience show us that data alone doesn’t fully inspire people. In our distracted 21st century lives, emotionally authentic stories stand out from the rest of the purposeless communication noise.
Combining the best of modern neuroscience with traditional oral teaching methods, Seven Story Learning™ will help you engage the power of story in your communication repertoire. Learn how to use stories to activate whole-brain learning, build trust, and motivate people to action. Hands-on workshops and individual coaching give you the resources to build and share stories that show what’s relevant about you, your product, and your organization.
Why seven?
Good stories have always been about people overcoming conflict. There are seven basic conflicts – you probably remember this idea from high school English class. A Hollywood adventure film, an uplifting small business turn-around story, and a personal account of triumph over adversity all share this concept. It’s our anticipation about resolving the conflict that intrinsically engages our attention and imagination. Seven Story Learning™ teaches you how to put the structure of story into practice, so you can use it in your next team-building event, marketing plan, or sales pitch. We tend to use the first few conflict types below most often in coaching workshops, but if you’ve recently overcome a werewolf, we can help you put that story together, too!
- hero vs. self (Catcher in the Rye, Thomas Edison)
- hero vs. person (Churchill vs. Hitler, Apple & Jobs vs. Microsoft & Gates)
- hero vs. nature (The Perfect Storm, Global Warming)
- hero vs. society (MLK Jr. challenging society for justice, Supersize Me movie)
- hero vs. machines/technology (John Henry vs. Steamshovel, Watson computer on Jeopardy!)
- hero vs. god/religion (Biblical Book of Job)
- hero vs. the supernatural (Dracula, Horror Movies)
* image of the FOXP2 gene, related to spoken human language development. courtesy of EMW, Wikimedia Creative Commons License.
