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Consumers Hungry for Brand Stories

An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell

Posted in Sales, Story Tagged with: , , , , , , , ,

Engaging Stories Top the List of B2B Marketing Ingredients

Engaging and compelling storytelling is seen as the top element of compelling business-to business technology marketing. Key findings: 81% of respondents listed storytelling as the key ingredient of effective marketing content. Case studies and white papers top the list of

Posted in Productivity, Sales, Story Tagged with: , , , , , , ,
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Aizuchi Playbook: Build Your Brand with Stories!