Blog Archives

Living Your Brand Promise Beats Pushing the “Brand Button” in Emergencies

(Guest Post by Alex Greenwood) The easy way to say your company is meeting the needs of its brand promise is to break the glass in an emergency, reach in and push the “brand button.” In this context, an emergency

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Story Structure: The Breakfast of Communications Champions

“But it’s just a  quick memo / sales presentation / team meeting…” While planning your next business meeting, you’re probably not thinking of writing a Great American Novel like Slaughterhouse-Five or Breakfast of Champions.  With deadpan humor, acclaimed author Kurt

Posted in CHAPTER, Communication, Sales, Story Tagged with: , , ,

Wanted: Good homes for stories

Imagine that you’ve just witnessed a vivid example of something that’s right about your organization.  It could be a case of great teamwork, a client success story or an exciting innovation. What do you do next? Perhaps you retell the

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