Blog Archives

Does your business have a compelling future story to share?

As the new year begins, it’s time to ask about your future story. Call it a “vision story” if you like, because it will probably be more motivating and memorable than organizational mission and vision statements, which often sit on

Posted in Communication, Leadership, Sales, Story Tagged with: , , , , , , , , ,

Aizuchi Playbook: Brand Your Business with Story

Would you like more people to better understand the great work you do? If you’re a regular reader of this blog, you know that I believe that most business leaders have amazing stories that would build their brand distinctly; if

Posted in Sales, Story Tagged with: , , , , , , , , , , , , , ,

Mining for Story Gold

“I want to share stories, but I just don’t have any good stories to tell!” Many of the individuals and organizations for whom I consult are simultaneously enthusiastic about using stories strategically to grow their business, yet discouraged by their

Posted in Story Tagged with: , , , , ,
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Aizuchi Playbook: Build Your Brand with Stories!