Blog Archives

Does your business have a compelling future story to share?

As the new year begins, it’s time to ask about your future story. Call it a “vision story” if you like, because it will probably be more motivating and memorable than organizational mission and vision statements, which often sit on

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Posted in Communication, Leadership, Sales, Story

Aizuchi Playbook: Brand Your Business with Story

Would you like more people to better understand the great work you do? If you’re a regular reader of this blog, you know that I believe that most business leaders have amazing stories that would build their brand distinctly; if

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Posted in Sales, Story

Mining for Story Gold

“I want to share stories, but I just don’t have any good stories to tell!” Many of the individuals and organizations for whom I consult are simultaneously enthusiastic about using stories strategically to grow their business, yet discouraged by their

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Posted in Story
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Aizuchi Playbook: Build Your Brand with Stories!