Blog Archives

Consumers Hungry for Brand Stories

Posted on October 30, 2012 by Andrew Nemiccolo — No Comments ↓

An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell…

Tagged with: 2012, Adobe, advertising, consumer, Edelman Berland, Marketing, Sales, storytelling, survey
Posted in Sales, Story

Six Big Mistakes in Selling with Customer Case Studies

Posted on September 4, 2012 by Andrew Nemiccolo — 2 Comments ↓

A guest post by Casey Hibbard These days, buyers increasingly rely on the experiences of others to make decisions. We consult Amazon reviews before clicking “Add to Cart,” talk to friends about their restaurant experiences and read travel reviews. In…

Tagged with: Branding, Case Stories, Case Studies, Casey Hibbard, Compelling Cases, Marketing, Sales, selling, storytelling
Posted in Sales, Story

Engaging Stories Top the List of B2B Marketing Ingredients

Posted on August 31, 2012 by Andrew Nemiccolo — No Comments ↓

Engaging and compelling storytelling is seen as the top element of compelling business-to business technology marketing. Key findings: 81% of respondents listed storytelling as the key ingredient of effective marketing content. Case studies and white papers top the list of…

Tagged with: 2012, B2B, Marketing, Sales, slideshare, storytelling, survey, technology
Posted in Productivity, Sales, Story

Addicted to Info (And How to Break the Habit)

Posted on June 25, 2012 by Andrew Nemiccolo — 2 Comments ↓

Are your salespeople addicted to sharing technical features with customers? Do they surround themselves in a fortress of information? I will admit that I used to be like that! (In fact, that’s how I was formally trained when I…

Tagged with: Branding, Chapel Hill, communications, culture, Flow, Marketing, Melanie Green, narrative transport, Sales, skills, Story, story learning, story sharing, storytelling, University of North Carolina
Posted in Sales, Story

What’s Your Underdog Brand Story?

Posted on May 13, 2012 by Andrew Nemiccolo — No Comments ↓

Psychology of Underdog Appeal I try to schedule most of my in town breakfast meetings at an independent coffee shop because I’d rather support the little guy and keep more of the money in the community. I figure that Starbucks…