Blog Archives

Warning! You can’t fake engaged listening.

While running a workshop with a group of international sales people, I asked the group to pair up for a listening skills activity. The catch was that one person had to spend five minutes solely asking questions – no statements

Posted in Learning, Sales Tagged with: , ,

Airline Listening Champions

I love how EEZZER’s January 2012 Airline Twitter Report places “Listening Champions” above “Talking Champions.” Twitter is an excellent broadcast medium, but smart brands use social media and other channels as listening devices. And why do US Airlines win gold

Posted in Sales Tagged with: , , , , , , , , , , ,

Listening: Helping Someone Share Their Story

“If you’re talking more than 35 percent of the time you’re with a customer, then you’re not listening, which is the best way to sell.” Charlie Clifford, Founder of Tumi Luggage, quoted in Inc. May 2011 Listening is a communication

Posted in Communication, Sales, Story Tagged with: , , , , ,
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