Blog Archives

B2B Case Studies: Beyond “Situation, Action, Result”

Where is the drama? Build a story to make B2B cases studies more engaging.     Don’t be boring! White papers and B2b cases studies traditionally use the abrupt and clunky “Situation, Action, Result” format, as if the steps just

Posted in Marketing, Sales Tagged with: ,
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Aizuchi Playbook: Build Your Brand with Stories!