Engaging Stories Top the List of B2B Marketing Ingredients

Engaging and compelling storytelling is seen as the top element of compelling business-to business technology marketing. Key findings:

81% of respondents listed storytelling as the key ingredient of effective marketing content.

Case studies and white papers top the list of content formats.

84% of marketers indicated that they’ll be increasing content production over the next 12 months.

This 2012 survey is based on 740 responses from marketers in the B2B Technology Community member on LinkedIn.

What are your plans for integrating stories into your sales and marketing in the coming quarters?



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  1. [...] for Stories. Recent consumer market research and B2B studies show that decision makers would prefer more stories in the marketing they [...]

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