Seven Story Learning

Book Review: Lead with a Story (Not Your Slides)

Andrew Nemiccolo — Sun, 05 May 2013 23:01:01 +0000

Paul Smith was nervous the first time he had to make a presentation to Proctor & Gamble CEO A. G. Lafley. His anxiety only increased when Lafley sat down with his back to the slide screen, and didn’t turn around…

Van Halen and the Brown M&M’s

Andrew Nemiccolo — Sat, 27 Apr 2013 03:10:54 +0000

Hard rockers Van Halen were infamous in the 1980’s for their onstage antics, off-stage partying, and the capricious demands they made from promoters. The best-known request in the very lengthy rider to their standard concert contract for was for a…

The post Van Halen and the Brown M&M’s appeared first on Seven Story Learning.

Decisive: Stories for Good Business Decisions

Andrew Nemiccolo — Tue, 16 Apr 2013 23:08:12 +0000

Why Your Intuition Isn’t Always Right Guess what? I know that I’ve made some bad choices in the past year. You probably have, too! We’re not alone. 83% of corporate mergers and acquisitions fail to produce any value. In another…

The post Decisive: Stories for Good Business Decisions appeared first on Seven Story Learning.

How to Craft B2B Stories That Everyone Someone Will Read.

Andrew Nemiccolo — Wed, 20 Mar 2013 15:18:55 +0000

Guest post by Tim Keelan of StoryQuest Several years ago, a client said to me, “I want you to develop stories so compelling that everyone of our sales people and customers will want to consume them.” I enthusiastically said, with…

The post

How to Craft B2B Stories That ~~Everyone~~ Someone Will Read.

appeared first on Seven Story Learning.

See the Idea in the Story: Infographic Storytelling

Andrew Nemiccolo — Sun, 03 Mar 2013 17:49:12 +0000

The most effective stories communicate ideas and information with little effort. (At least it should be effortless for the listener.) But as information designer Jonathan Corum pointed out in a recent talk at the Tapestry Conference in Nashville, there is…

Becoming the Confident Raconteur

Andrew Nemiccolo — Tue, 26 Feb 2013 02:11:04 +0000

Guest post by Jeff Brunson Do you believe you have a story? As a leadership coach, I’ve built my life around helping individuals see their story. While the individuals with whom I work know they have a story, it simply…

The post Becoming the Confident Raconteur appeared first on Seven Story Learning.

A Business Love Story

Andrew Nemiccolo — Thu, 14 Feb 2013 20:21:08 +0000

In honor of Valentine’s Day, seven things I love about the way stories work: Effective. Research shows that stories can touch our left and right brain hemispheres, for more impact than an exclusively numbers-based argument. Studies have even shown…

The post A Business Love Story appeared first on Seven Story Learning.

What Shape Is Your Brand Story?

Andrew Nemiccolo — Wed, 13 Feb 2013 08:06:50 +0000

Some people talk about the “arc” of a story. Others talk about “coming full circle” and “forks in the road.” When we think about the emotional ups and downs inherent in a compelling story, our minds quickly form images of…

The post What Shape Is Your Brand Story? appeared first on Seven Story Learning.

Wired for Story

Andrew Nemiccolo — Wed, 23 Jan 2013 19:19:58 +0000

“Stories are ancient technology. That’s why they still work so well in the digital age.” Whether you’re leading a business or non-profit, the power of stories for influential communication remains strong. In this brief video excerpt from the 2012 Philanthropy…

The post Wired for Story appeared first on Seven Story Learning.

Stand Out with Story

Andrew Nemiccolo — Wed, 16 Jan 2013 20:27:46 +0000

“What does your organization do that no other organization can do?” Asking this question connects you to your brand story. In this brief video excerpt from the 2012 Philanthropy Midwest Conference, courtesy of Ambitious Pixels, you can see how stories…

The post Stand Out with Story appeared first on Seven Story Learning.