“Stories are ancient technology. That’s why they still work so well in the digital age.”
Whether you’re leading a business or non-profit, the power of stories for influential communication remains strong. In this brief video excerpt from the 2012 Philanthropy Midwest Conference, courtesy of Ambitious Pixels, you can see the deep human connection to story. Organizations that think about storytelling strategically and develop purposeful story communication programs will stay in our minds longer than organizations that don’t.