Guest post by Tim Keelan of StoryQuest Several years ago, a client said to me, “I want you to develop stories so compelling that everyone of our sales people and customers will want to consume them.” I enthusiastically said, with…
Blog Archives
How to Craft B2B Stories That Everyone Someone Will Read.
Tagged with: B2B, Content Marekting, Sales, StoryQuest, storytelling, Tim Keelan
Posted in Sales, Story
Posted in Sales, Story
Does your business have a compelling future story to share?
As the new year begins, it’s time to ask about your future story. Call it a “vision story” if you like, because it will probably be more motivating and memorable than organizational mission and vision statements, which often sit on…
Tagged with: 2013, business strategy, Communication, future story, leadership, mission statement, new year resolution, resolution, StoryMining, vision statement
Posted in Communication, Leadership, Sales, Story
Posted in Communication, Leadership, Sales, Story
Can You Explain to Grandma?
“So what exactly do you do?” You will probably be asked some form of this question during Thanksgiving tomorrow or at other gatherings with family and friends in the coming months. Do you have a brief, meaningful answer ready? Or…
Tagged with: Communication, Grandma Rule, Story, storytelling, Thanksgiving
Posted in Communication, Sales, Story
Posted in Communication, Sales, Story
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Aizuchi Playbook: Build Your Brand with Stories!
