Blog Archives

Why I Want a Computer to Tell Me a Story.

It’s often said that humans are hard-wired for story; that we learn and communicate through the code and language of stories. Some say that the capability for story learning is in our DNA. Yet for all this talk about “wiring”

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Posted in Creativity, Learning, Story

All I Really Need to Know I Learned When I Failed

  At the Kauffman Foundation’s FastTrac Growth Venture program on Thursday evening, I facilitated a workshop for developing a story-based strategy to brand and grow businesses. The entrepreneurs had a range of backgrounds and experience levels that they shared through

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Posted in Communication, Leadership, Learning, Story

Struggling With a Problem? Try This Simple Creativity Technique

While his young students were busy solving the puzzles and challenges he gave them, Tony McCaffrey was deconstructing another question: What is creativity and how can it be learned? “I was an elementary school teacher for several years, and I

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Posted in Creativity, Learning

Your Storytelling Left Brain: The Idea Interpreter

Have you ever noticed that people tend to discount information that conflicts with their past experience?  Why is it so hard to motivate people to change, even when there’s a clear pattern of evidence to support your point?  Chances are,

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Posted in Learning, Story

Stories: More Than Mountaintops

Some clients doubt their own ability to use stories in their communication repertoire because they equate storytelling primarily with famous speechmakers like Dr. Martin Luther King, Steve Jobs, and Winston Churchill. They hear top story practitioners and exclaim, “What great

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Posted in Communication, Learning, Sales, Story
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Aizuchi Playbook: Build Your Brand with Stories!