Blog Archives

Make it Personal: Share Your Own Stories in Business Storytelling

Share a personal story for maximum effect in business communication     The two of us were having lunch on a sunny Friday afternoon. A fellow program facilitator, whom I’ll call Jonathan, asked for my thoughts on how he should

Posted in Communication, Story

Make Story a Priority

The privileged status of story. Our minds prefer to prioritize stories more highly than they do communication in other forms of information, like lists and figures. University of Virginia Psychologist Daniel T. Willingham has referred to stories as “psychologically privileged.”

Posted in Communication, Marketing, Sales, Story

How to Make the Most of Your Marketing Opportunity When You to Speak to a Group

Guest post by David Lee A while back I witnessed yet another example of someone squandering one of the most precious marketing opportunities possible: getting the chance to present in front of a group of potential buyers. This happened at

Posted in Communication, Story

B2B Marketing: Act Less Like a Rock Star and More Like a Roadie

Rockstars not wanted Why customers (not you) should be the heroes of your content marketing stories. On a recent Tuesday afternoon, I was talking with 20 business owners in the Kauffman FastTrac New Venture program about the power of story

Posted in Communication, Marketing Tagged with: , , ,

When Leaders Should NOT Tell Stories

Beauty and Danger: Stories Shouldn’t Live in Cages These days, leaders are frequently urged to tell stories to provide direction, navigate a crisis, or sell the next big thing. Yes, stories are powerful, but they shouldn’t be used recklessly or

Posted in Communication, Leadership, Story Tagged with: , ,
Subscribe to the Free Newsletter and Claim Your e-book Today!

Aizuchi Playbook: Build Your Brand with Stories!