Blog Archives

Let Me Tell You “About Me”

Why the story on your “About Me” page matters and how to improve it. Guest post by Daniel McInerny, CEO, The Comic Muse My passion is to help businesses and organizations tell their stories. I am an author of fiction

Posted in Marketing, Sales, Story

How to Make the Most of Your Marketing Opportunity When You to Speak to a Group

Guest post by David Lee A while back I witnessed yet another example of someone squandering one of the most precious marketing opportunities possible: getting the chance to present in front of a group of potential buyers. This happened at

Posted in Communication, Story

B2B Marketing: Act Less Like a Rock Star and More Like a Roadie

Rockstars not wanted Why customers (not you) should be the heroes of your content marketing stories. On a recent Tuesday afternoon, I was talking with 20 business owners in the Kauffman FastTrac New Venture program about the power of story

Posted in Communication, Marketing Tagged with: , , ,

How to Diversify Your B2B Client Case Studies and Avoid Marketing Ruts

I have a relative who likes to tell the same story every time we see her. It’s a good story that makes people laugh, but it seems to be the only one she knows, and she tells it regardless of

Posted in Marketing, Sales Tagged with: , , , ,

When Leaders Should NOT Tell Stories

Beauty and Danger: Stories Shouldn’t Live in Cages These days, leaders are frequently urged to tell stories to provide direction, navigate a crisis, or sell the next big thing. Yes, stories are powerful, but they shouldn’t be used recklessly or

Posted in Communication, Leadership, Story Tagged with: , ,
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